Have you ever drive pas a McDonald's and on a big print decal on their window is this chicken wrap with all sorts of unhealthy item poking out of it? Alas, that obviously unhealthy item is surrounded with a green background which makes it seem more "healthy" JUST because of it's green surroundings. So here we are with Juice Plus, and as you can see, the two bottles are surrounded by a good variety of fruits and vegetable. Stuff that you would eat and be proud of how healthy you are eating. Red and green are two very important and strong colors when it comes to advertising I have noticed; they seem to try and correlate the item that it is associated with leafy greens and say tomatoes. Look at almost anything labeled as "healthy" and you will see what I am talking about. Juice plus commends to draw in the wanna-be health nut or already health nut by displaying all the goods to get you thinking these pills are good for you. Then at the bottom of the ad you will notice they wrote "the next best thing to fruits and vegetables". Notice the words "fruits" and "vegetables" are highlighted in RED. It is also written in what I could consider a more "serious looking" font. It's cursive or script like how thye have it on the capsule bottle. As I have mentioned red and green draw you in to thinking something in a more healthy manner. Then above on the right (in green.....) they list where you can find Juice Plus on big time television networks perhaps adding to their "credibility".
Basically, this ad (to me) everything a comopny would need to draw in attention about being healthy. A plethora of fruits and vegetables behind a green and red capsule bottle claiming to be the next best thing.
What do you think of this ad by Juice Plus? Did they come across how you think they wanted to?
I agree with your dissection of the colors in the ad. They definitely draw attention to the key words. I think the ad conveys the information intended.
ReplyDeleteOverall, I would say they did a pretty effective job of advertising. Layering meanings by placing their product in front of a medley of fruits and vegitables certainly communicates well. It almost even has you drawing your own conclusions about the product that they didn't even claim.
ReplyDeleteTo me, this seems like somewhat of a scam, as it is probably just another dietary supplement geared at making you achieve a more healthier lifestyle. However, the advertisers have done their job, because it does look like something that is advertised to be healthy and good for you. It is amazing the kinds of things advertisers and marketers can get customers to believe.
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